The fashion industry is constantly creating more, while so much already exists. At SUS studio, I believe there is beauty in looking at things differently. Instead of always creating something new, why not give existing pieces a new life?
SUS studio is an upcycle fashion label that transforms vintage garments into unique, feminine statement pieces. Each item is reworked with creativity, care and an eye for the unexpected. Because fashion doesn’t always have to start from scratch.
Hi, I’m Hannah Koch, a 21-year-old fashion enthusiast and founder of SUS studio.
I’m currently studying Arts & Economics, specialising in Fashion. I’ve always been fascinated by the way clothing can express who you are. To me, fashion is more than just following trends. It’s about individuality, creativity and finding your own way of expressing yourself.
I love looking at an existing item and imagining what else it could become. A different shape, an unexpected detail or a completely new way of wearing it. That’s what makes the creative process so exciting to me.
The idea for SUS studio grew from this way of looking at fashion. What started as a creative idea in the Netherlands gradually took shape during my time in Milan, where the streets, people and personal styles became a constant source of inspiration.
With SUS studio, I want to create pieces that encourage people to dress in their own way. Pieces that are not made to fit in, but to stand out. Every garment has its own story, and I get to give it a new one.
Found it vintage. Made it SUS.
Every SUS piece starts with something that already exists. I personally hunt for vintage gems, carefully handpicking items that catch my eye and have the potential to become something new.
Some pieces get a subtle update, while others are completely reworked. By experimenting with shapes, fits and unexpected details, each garment gets a new identity. Every piece is individually reworked by hand, making each item one of a kind.
SUS studio works with small, limited drops instead of traditional collections. New pieces are released in small batches throughout the year and announced through the website and Instagram.
Found something you love? Each piece is unique, so once it's gone, it's gone. You can order your favourite item by sending a DM on Instagram or getting in touch through the contact page.
HOPE TO SEE YOU IN SUS X